Why Compete for Buyers when Buyers will Compete for your Waterfront Home

Real estate auctions are built on transparency and competition. By establishing a specific date and time for the sale, auctions create a sense of urgency for both buyers and sellers. This time-tested method has thrived for centuries because it remains one of the fairest and most transparent ways to determine a property's true market value. The excitement of competitive bidding not only enhances the experience but also ensures the purest form of price discovery.

At American Heritage, sellers have complete control over their terms and timeline. While we provide expert recommendations based on decades of industry experience, the final decisions always rest with the seller. Unlike traditional real estate transactions, we do not charge commissions to sellers. Instead, we are compensated through a Buyer’s Premium, allowing sellers to keep 100% of the winning bid amount.

Our comprehensive marketing strategy is included at no cost to the seller. Beyond standard exposure on the MLS, Zillow, and Realtor.com, we extend our reach to commercial brokers via LoopNet and FGCAR, engage our extensive internal mailing list of qualified buyers, and leverage cutting-edge digital advertising, including sponsored geofencing ads. This level of targeted marketing far exceeds what a typical listing can offer.

One of the greatest advantages of selling at auction is the streamlined, contingency-free process. Properties are sold as-is, without inspections, concessions, or price renegotiations, eliminating delays and uncertainty. All registered bidders sign a non-contingent contract, ensuring that only serious, qualified buyers participate—no tire kickers, no endless back-and-forth. The deal is the deal.

In today’s market, multiple-offer situations can leave buyers in the dark, unsure of competing bids or the price needed to secure a property. A live auction eliminates that guesswork, offering full transparency as qualified buyers openly compete. This format ensures that every participant has a fair and equal opportunity to purchase the property at true market value within a set timeframe.

The auction method is the gold standard for valuing the world’s most sought-after assets—fine art, classic automobiles, champion horses, and even stocks. If the best of the best trust auctions to determine value, why wouldn’t you apply the same method when buying or selling your most important asset—your real estate?